Benefits of Affiliate Marketing (and Drawbacks) As with anything, affiliate marketing has its upsides and its downsides. Later in this guide, I’ll give you the guidance you need to go about affiliate marketing smartly so you can make the most of the opportunities out there and avoid the potential downsides. Here are the main pros and cons of affiliate marketing. Affiliate Marketing Pros Low barrier to entry. Affiliate marketing is easy to get started with, and costs little. Most affiliate p...

How Does Affiliate Marketing Work? Let’s get into the details of how affiliate marketing works. There are three main players in an affiliate marketing arrangement: You and your website—the “affiliate.” The affiliate company (or network). In the simplest affiliate arrangements, you work directly with a single company to promote one or more of their products. There are more complex affiliate networks that provide an opportunity to earn affiliate revenue on a range of products, such as Amazon, I...

Who Is a Good Fit for Affiliate Marketing? Affiliate marketing can be a great choice for online entrepreneurs, bloggers, and really anyone who has a website and is willing to build an audience they can serve authentically. If this describes you, products exist right now that people in your target market are probably already buying, and if you can become the resource that recommends those products, you can generate a commission as a result. Affiliate marketing can be an especially good option...